How often do you think about this world of perfection we are living in? It doesn’tmatter if it’s a magazine you’re reading, if you’re scrolling on your phone or if it’s abillboard you are passing by in the street, you are constantly confronted with imagesof someone who is “perfect”. Their clothes are perfect. Their hair is perfect. Eventheir teeth are perfect. It isn’t easy to accept your true self this way, is it?

Personally, it took me years and years of fighting with myself, especially as ateenager, but I have finally learned to accept my imperfections. I would think that Ihave plenty of them – a crooked nose, a big gap between my teeth, an irregular lipshape, that is just to begin with.

And then, at some point, I was lucky enough to discover the beauty of imperfection. 

This is what hides behind the name of D.EFECT. We are aiming for the effect ofdefect. My goal is to create simple, wearable designs that have special details tomake them different. It might come through exaggerated or extremely shrunkendetails, rips done on purpose, contrasts, interesting asymmetrical details orconstructions… After all, I’m a firm believer that it’s these little details that make ourstyle more interesting as well. Just like the so-called flaws in our physical bodies orour personalities that make us unique and special. Imperfections make the worldaround us just a little bit more colourful, a little bit more interesting.
Are you with me?

PRODUCTION

I wanted you to know where our clothes come from, not just the story behind them.We come from Vilnius, Lithuania. All clothes are produced within 200 km radius fromour office, allowing the team to constantly keep an eye on the manufacturing process- and make sure that our ideas about imperfection are brought to life in a perfectway. A blessing for us and a blessing for our customers!

Yours, Egle

Don’t forget, embrace the beauty of imperfection.